Ad platforms and types

Both Boost by HomeSpotter and Adwerx Enterprise allow real estate organizations to automate the creation of listing based ads for Facebook, Instagram and high traffic websites and apps. Agents benefit from having a solution in place to greatly simplify ad creation, get notifications and to review campaign results. Brands use these platforms to increase agent satisfaction and to assist in generating interests in their listings.

Boost by HomeSpotter was created for real estate brokerages in 2016. Adwerx provides ads individual agents in the real estate, mortgage, insurance and financial planning industries and added their brokerage automation product in 2018.

Are you an agent considering a platform to create listing ads for you or your team? View agent features.

Listing ad automation

At its core, a listing ad automation solution needs to create effective web ads and display them online. Using data feeds, ads can be automatically created that feature listing details, the listing agent and brokerage branding.

Adwerx Enterprise automates ad creations for a variety of franchise industries, including real estate. They focus on generating a volume of ad impressions by devoting a majority of campaign budgets to programmatic display ad networks.

Boost by HomeSpotter can also create listing ads in a variety of formats based on the business rules set by the broker. A higher amount of each campaign’s budget is spent on social channels like Facebook and Instagram, where users are more likely to interact through clicks, comments and shares.

Two brokerage partners of HomeSpotter’s recently ran a “bake off” between Boost and Adwerx. Both were surprised to consistently see click through rates 10x higher with Boost compared with similar listing ad campaigns and budgets powered by Adwerx, and chose to move forward with Boost based on a head to head comparison of results.

Just listed, open house, price reduced, and just sold

Video ad format

Virtual tours

Virtual open house

Just listed, open house, price reduced, and just sold

Listing video ads

Listing video ads - Manual upload

Agent promo ads (aka “Sphere Ads”, “Zip Code Ads”)

Agent promo video ads

Agent promo video ads - Manual upload

Facebook and Instagram

High traffic websites (Display)

TV commercials

Nextdoor

Default ad templates available

Facebook and Instagram ads come from the broker’s page

Custom access and permission roles for agents, admin, corporate office and more

Campaign leads automatically added to brokerage CRM

Ad targeting created per property

Use first party data in targeting via custom uploads

Use first party data in targeting via website pixel

Include open house registrations in ad targeting

Listing landing pages for lead capture provided

Seller targeting

Seller reports

Automated Seller Reporting

Remarketing option

Option to create Lead Form campaigns for Facebook and Instagram

Open house campaigns auto run for 1-3.5 days leading to event start time

Feeds checked for status changes every 15 minutes

Moderate and reply to comments from email

Agents can override location targeting settings

Agents can target multiple locations in a single ad

Agents can select their own Facebook and Instagram pages

Results dashboard for agents

“I recently sold a listing to someone who attended the open house because they saw my Facebook ad!”

— Gayle Satcher, Realtor John R. Wood Properties

Boost by HomeSpotter

Adwerx Enterprise

“We found the launch of our partnership with HomeSpotter to be one of the easiest we've had in a while. Their customer service team is honest, friendly and most importantly flexible.”

— Kathryn Redican Vice President of Operations, BHHS New England

Enterprise customization

Adwerx Enterprise and Boost by HomeSpotter take different approaches when it comes to program customization. For clients that don’t require a high level of personalization, Adwerx Enterprise can offer a solution right off the shelf.

In contrast, Boost by HomeSpotter offers flexibility to brokers that want to configure their experience. Brokerages can choose from a host of options during program set up and HomeSpotter has a history of honoring out of the box requests to meet customer needs.

“We chose Boost to handle our digital ads because it offered more ways to impress sellers and because of our previous relationship with HomeSpotter. We keep asking them for personal touches that are right for our brand and they keep on delivering.”

— Jim Newell Vice President of Marketing Carpenter Realtors

Campaign features and agent empowerment

A successful automation program will go beyond simply publishing ads to include extra tools that agents need to succeed. By providing additional features the service provider can help the brokerage avoid additional development work and support.

Both tools offer agents the opportunity to engage their seller along the way, which is an important point of value for agents. Boost by HomeSpotter includes a variety of notifications to keep agents tuned into campaigns and engaged, which are configurable by the brokerage

Summary

Listing ad automation can be a powerful way for brands to add value to agents and to help them succeed in digital advertising. Boost by HomeSpotter is a highly configurable solution for brokerages that want to maintain control over their brand and who need a product that’s tailored to their unique structure.

Additional Resources

Boost by HomeSpotter case studies

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